Another possibility is that his Pin to CG distance is too long for his game.   A longer pin would cause the ball to go longer like he's describing as well.  I have a Battle with a 4"  pin that did something similar compared to what I was expecting.  It's in the Pro Shop getting redrilled right now to roll earlier with a more controlled backend to deal with flooded conditions.  I bought a second Epic Battle (anyball league) with a 3" pin and drilled it 5x3 and it rolls much better and outhooks everything in my bag as long as there's oil in front.  But the hook is more of a continuous arc than a snap and the only reason it covers more boards is because it rolls 2-3 feet sooner than most of my arsenal.   The layout could also be the issue because it's pretty close to a stacked leverage (high flare) drill.  This means you're trying to make this ball snap, which it's really not designed to do although it does a better job than most solid particle balls out there. Just a couple of other thoughts.  

Based on the second comment, I agree with the notion that the lanes were too dry for it if polishing the surface helped.