I heard awhile back that a Cell replacement would be coming for next season but so far nothing. Not that it needs one. There is a new line coming in the Sword (mid range) line. They are bringing back the silver streak core I believe. Should be pretty good.
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Always be sincere, even when you don't mean it

The Cell Pimp

From what I read from Roger a while back - there is no new Cell coming (and why would they discontinue the best selling ball on the market - DUH) but there will be an illusion replacement with a possible old core...

KF

Back in the "old new ball thread" that disintegrated in some petty squabble, Roger mentioned that two Rotary Core balls were coming out. These balls should be winners for most bowlers. I throw both a Roto Grip Silver Steak SE hybrid and a Storm Hy-Road hybrid. Both are controllable OOB. The Storm has a softer coverstock, however the RG SSSE has quite a bit more backend reaction for me. I see another ball of the year award coming - LOL

For those who haven't seen the cores of these two balls they are similar but the Rotary core has the dense bulb further towards the outside of the ball opposite the flip block, while most Thunder cores have it near the center and closer to the flip block.

Most of the Rotary core balls were noted for (at the time) extreme entry angles and the ability to follow the shot inside.

Edited on 5/20/2009 8:25 PM

In addition to what Britton said, the Crown poly is coming too.  This is a HAND PAINTED core under a clear cover...looks awesome.
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Steve Richter
USBC Silver Level Coach
IBPSIA Certified Technician