Roto Grip® is excited to announce the release of two hot new products. The Infinite Theory™ and the Rising Star™ will be available in pro shops February 16, 2011.

Infinite Theory

Intent

By now you have probably experienced the tireless power of the original Theory™. With the intense Insight™ reactive coverstock and Triliptic™ core, the Theory hit the market and immediately made a huge impact. And with the prior success of the Cell™ series and original Nucleus™ core shape, it was clear that the Theory had some big shoes to fill.

With the solid Insight cover, the Theory created a tremendous amount of hook in oil. In fact, it was borderline criminal! But some bowlers were looking for a smoother glide through the heads with a strong motion through the pocket, so here is where the new Infinite Theory comes into play.

Design

You might recall that the new Triliptic core helps the ball get into a roll easier due to the additional contours and elongation of the ellipses within the shape of the weight block. The Infinite Theory’s triple elliptical shape creates consistent axis migration and predictable ball motion, a must for consistency.

Consider as well the resilient outer core which minimizes the energy absorption upon impact at the pins. What this means to you is that you are now getting more energy transfer from the ball to the pins, increasing your pin movement which ultimately results in more strikes.

In addition, the innovative Insight coverstock has expanded surface roughness while the Infinite Theory’s hybrid blend gives you added versatility. The Infinite Theory comes highly polished to float effortlessly through the heads, but with just touch of Abralon® you will also reap the benefits of a solid.

Rising Star

Roto Grip is committed to bringing you a wide variety of performance in the product line. When you throw Roto Grip know that you always get a tremendous value whether you choose a high-end Crown™ line ball like the wildly aggressive Theory or something more subtle and tame like that found in the Shield™ line.

Our intent with the new Rising Star was to create a ball that works well on medium-light oil patterns for bowlers of all skill levels and styles. With the benchmark-type symmetrical core shape, the original Dark Star™ was the cornerstone of the Shield line in 2010, and the new Rising Star will fit the same parameters and perform even better.

To increase total hook as compared with the Dark Star, the Ultimate Vision™ hybrid coverstock is a must for this new release. It creates a smooth glide through the heads with ample bite on the dry boards without being over-sensitive. And with a 1500-grit polished finish, the new Rising Star is sure to raise the bar.

A journey to the center of the ball will reveal the new Neutron™ core as the power source. The Neutron core’s medium RG- medium differential shape is based on the concept started with the original Photon™ core utilized in the Dark Star. But you’ll find an even lower RG and higher differential in the heavier weights. So look for more motion out of the Rising Star with all the benefits of a hybrid coverstock.

As you rise to the top with this new Roto Grip release, you’ll quickly see why it earned the name Rising Star!