I am interested in the equalizer...BUT why would I go with this company over Roto Grip, Storm, Hammer etc...? NOBODY in my area sells this brand and NOBODY throws them here either. If it was that good wouldnt pro shops carry the brand? I just dont want to make a $200.00 mistake but I am interested. Do the covers die out faster then the major brands with routine maintenance? The question is .....For my fall season heavy / med oil ball Why should I choose this ball over a Sinister, BW legend, Optimus etc???
Thanks for the info in advance.

For some strange reason we actually have quite a few Seismic balls being thrown in our house. You wouldn't think a small alley in WV would be there target market. I own a Seismic Euphoria myself and really like it. That ball has at least 150 games on it and still rolls like new. The newer Venator and Equalizer are as strong as anything on the market.

The Equalizer, from what I've seen is a nice piece for heavy patterns. Smooth rolling and really digs into the mids. I would like it on heavy THS  and oiled patterns where you need the ball to dig in and not take off. If you are interested and feel it fits your game then try it. Everytime you make a 200.00 investment in a ball you are taking the chance that you may not like it.

As to the reason why shops don't really carry it, it's hard to take brands off the wall who sell, to market a new unknown ball. An easy way to push stuff would be to have the PSO invest and throw a couple of smaller companies and with a lot of them already on staff it makes it difficult to try stuff.

Seismic is a good company with balls that attack the mids. With everyone liking the Storm style of backend reaction, it's also difficult to market against.

I really like the look of the Venator, but the new one they have is also strong. If you're liking the Reax, go with the Equalizer. Looks mean.

why would I go with this company over Roto Grip, Storm, Hammer etc...?

Why not?  They roll just as good if not better.  From my experience, the roll a lot more "truer" than most balls out on the market.  What they are advertised as, is what they do.

NOBODY in my area sells this brand and NOBODY throws them here either. If it was that good wouldnt pro shops carry the brand?

In my area, a lot of people throw Seismic.  As a smaller/newer company, distributors are reluctant to to take on something new.  That is why staffers help get the product & word out, sort of like door to door salesman in the old days.  In areas where staffers are, you'll more than likely gonna see a lot of Seismic balls.  Some shops do carry the brand, but it's usually shops close by staffers, but most shops wont because of the popularity of the bigger names.  But trust me, you wont be disappointed with Seismic.

Do the covers die out faster then the major brands with routine maintenance?

I have not noticed any of this since I've been throwing them, almost 5 years now.  My Aftermath and Blackout have gone through several surface changes and resurfaces.  The Aftermath has been done the most, as that is my go to ball for sport patterns.  And now, I'm hoping that the Equalizer will take over the reigns in that category.  And just for info, the Aftermath & Blackout came out in 2010.  And yes, the newer stuff is just as good. 

The question is .....For my fall season heavy / med oil ball Why should I choose this ball over a Sinister, BW legend, Optimus etc???

If you want a true heavy oil ball, the Equalizer would be my choice out of Seismic's lineup.  This ball really digs in the oil, and is way too strong for a ths.  I have a lot of hand in the ball, so when I throw mine in league, I am 4th/5th arrow at the start, take into account my layout is 80°x5"x20°, and the ball is at 4000 with polish.  Way overkill for a ths, but I want to throw it .  Shark was no match for it, and Kegel Route 66 wasn't enough oil.  So feel confident that it will do as advertised on the heavies.

Trust me, you wont be disappointed.

Damn everyone beat me to the good answers