White pearl cover with all the Storm logos from the past 30 years. Don't know what core is being utilized... but only 30 are being made, not available to the public. It's more of a thank you to those close to the company from its beginnings when the company was known as High Score Products (HSP).

As a marketing move, it's totally dumb.  To announce only 30 being made yet a ton of people have thrown Storm for a long time, it could and will be perceived as a big F-U to those who are loyal to the brand.  It should have been kept hush hush and in-house only if there was only going to be 30 made.

I don't understand why so many are feeling disrespected or disappointed.  Yes, as customers you have supported the companies, but the way I look at it is like a gift or bonus to a select few within the organization.  A lot of companies (outside of bowling) give bonuses or gifts to the top executives and don't give anything to the lower rank employees, let alone the customers.

Maybe someone can explain it better to me?

Edited to add: or gifts

i believe they do give bonuses to a select few but you dont need to go bragging to public that haha you no get one.

People were led to believe for weeks there was going to be a remake of another popular storm ball. The 30th anniversary ball is nice but should have been kept "in house"and not "hyped".

Wow. I'm shocked, confused and can't believe they did something like this. They really screwed the pooch on this one!

I think the problem is,  info got out about a 30 year anniversary ball. If it was hinted at by Storm or put out in a manner to make people think it was going to be a product release then yes I'd say it's very disappointing.

Still not sure why people get so excited about a spare ball and pay such $$$ for one.

Info didnt get out, it was published by Storm either on their webpage or Facebook (don't recall which).  They hyped it up by saying limited edition and small production and that would be unveiled at Bowl Expo.  They did nothing to hint at that it would be only 30 balls and not available to the public.  IMO Storm screwed the pooch on this one and rightfully so they are backpedaling to fix their gaff.  They should have put on their advertisement to whom it will be available for purchase, I.e. people attending Bowl Expo.

Was it a very stupid mistake or a brilliant advertising stunt?

Look at all the publicity it is probably generating on different bowling sites like this.

If you look at StormBowling responses to all the complaints on Facebook it looks like they are reconsidering producing more and opening this up to the public.  If this was just a marketing mistake at least it looks like Storm is paying attention to the dissatisfaction of their customers.

The problem was that the story Storm seemed to be sending out (all of which has been pulled from their website and FB BTW) indicated this was something very different, like a reissue of a popular Storm ball from the past.  If this is what they had in mind the whole time the problem is not with the ball or the plan but with the messaging they have been providing to the public for the past few months.