There are 2 things that I'm thinking may potentially be the case.
1) The ball may need a resurface/oil extraction depending on how long you've had it. Knowing Transit Lanes where Jack Jurek has his shop, they put down a longer 43ft pattern on Brunswick Anvilane. If you bowl there regularly, you may want to start with that.
Lane pattern:
http://www.transitlanes.net/lanepattern.pdf2) Depending on how the Soul is drilled, it's possible that you may need an x-hole drilled to increase overall flare potential.
Either way, Jack should be able to help you out and get the Soul rolling well again.