Considering he said the ball didn't match up well for him, it actually looked pretty good in that video. This Timeless may be one of the most over-hyped balls in recent memory. Another case of a ball manufacturer's marketing department working overtime. Almost every review goes out of its way to stress that "just because it has Belmo's name on it, and was designed with his input, doesn't mean it is only for 2 handers!". Diandra's video review on IAB was pure marketing ("if you bowl, or have ever even thought about bowling, you should buy this ball!" Come on now, that is just silly.) Storm is simply pushing this ball too hard.
We have been able to see this ball in the hands of the pros on a couple of telecasts now. Norm Duke threw it in the Super Clash and had some issues with corners. On the telecast today, it wasn't a slam dunk for anyone either. Sure, Belmo had success with it but never really got the ball to square up in to the pocket. Larsen struggled with it. Simonsen made a comment in his interview that the Timeless was just going too long for him.
Of the new Storm balls, the Sure Lock and Torrent seem like they have great potential for more styles of bowlers. The Timeless is simply too gimmicky.