It may be a great ball, but that doesn't mean great sales numbers. Tour players loving it also doesn't equal great sales.
Most don't bowl on those conditions. Most of the tour players that were using it with success were those with higher rev rates. I saw a few local average bowlers throwing this ball and had little to no real success. They didn't have the higher rev rate and the ball was just a bit too much on the weak side for them.
It may be a flop in overall sales but that doesn't mean the ball its self is the problem. It just falls into a nitch market for many. We will see over the next year or two with other companies releasing similar products if the overall concept of bringing back urethane will continue.
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" men lie, women lie, numbers don't "