My take on the whole thing is this... why would a non-bowling related company advertise in a bowling magazine? WTF?? I swear is nothing sacred anymore!!! It's bad enough that we get spammed for viagra all day long and now biomechanical engineering??
I saw the ad and they are making a pretty bold statement, and the whole thing (including the red psycho scribble) is all kinda scary to be honest. We have all read about stem cell research and genetics and such, but as far as Im concerned, any one who plays God will have to deal with God.
Sorry to rant folks... just a little peeved.