Hey Stormerjip.... good question and this is the type of shot more pros utilize than the rest of us amateurs.. The best way to get this reaction is to use a layout with the pin closer to the axis, say 1 1/2 - 2 inches. It would also be a good idea to use a ball with a solid coverstock....the Core Power LRG would be a great ball for this type of ball reaction....
You should also focus on getting more forward roll. Try to get more lift from your middle finger and really drive your hand up the back of the ball.
Best of luck,
Steve Kloempken