I'm not one to get super excited over a ball release, but this one definitely has my attention.  It's very different, it's very unique, and it stands out against all other balls on the market right now for several different reasons.  It looks great, it smells great, and the ball roll is definitely very interesting.  It gives me so much area on the lane and at the pocket that I can't say I've completely gotten a good grasp on what it actually does.  See for yourself:

https://www.youtube.com/watch?v=qgYQGIghSEo