I call bs on the limited run. We all know how that goes. "due to unexpected demand, (actually expected of course) we have decided to extend the limited production for X amount of time." then the extension deadline is overlooked and the ball stays in production for a lot longer. But to increase immediate sales, especially with it being a summer release, they impose the deadline on a ball that will surely sell well. Just a different hype train tactic. And a clever move on their part.