To all the pro shop guys and consumers reading this post...
If the person in the shop tells the bowler it's a must have ball, then guess what, it's a must have ball! Right now, I hear ignorant bowlers saying, "Alls Storm balls do is skid and flip" but they have not owned a Storm ball since who knows when or they bought one ball and of course they bought one that skid/flips like a T-Road Pearl or Domination.
If a consumer is comparing the price, all of the hot balls cost the same, regardless if you want an Attitude, Inferno/Fury, Momentum, NV series or a Widow. So now that a consumer knows they are looking to spend $200 the only thing they have to go on is an experienced pro shop suggestion or what they have seen everyone hitting with at league. Unfortunately, bowlers think they throw it like someone else, spend $200 and find out they have a dud because they don't throw it like "Hooking Henry" who covers boards without trying.
Consumers, let your driller get you in the right ball, they are way to expensive to think that the reading you did is enough to make the right purchase. It might be a Big B, an Ebo or Flying S, you might be surprised how that ball you thought was not for you works.