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Author Topic: Why is there no storm hype for the lock?  (Read 22504 times)

billdozer

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Why is there no storm hype for the lock?
« on: September 17, 2015, 12:21:21 PM »
It is out in less than 30 days. Why not promos, videos, etc?
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mstevens

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Re: Why is there no storm hype for the lock?
« Reply #46 on: September 25, 2015, 10:03:49 PM »
They lost riggs who was honest.

Why try to "promote" anything its really all the same but to league hacks who can reqd motion or numbers it looks great. That is the marketing scheme every company has gone to with the decline of "real" bowling

I should sign in more here i guess
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billdozer

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Re: Why is there no storm hype for the lock?
« Reply #47 on: September 26, 2015, 12:33:29 PM »
Ok so we have a 30 sec cruddy video with norm Duke. 

Why cant Storm produce quality ball release video? Like brunswicks, or hammer?
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tkkshop

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Re: Why is there no storm hype for the lock?
« Reply #48 on: September 26, 2015, 12:36:38 PM »
Quote from: billdozer on September 26, 2015, 12:33:29 PM
Ok so we have a 30 sec cruddy video with norm Duke. 

Why cant Storm produce quality ball release video? Like brunswicks, or hammer?
because they don't have to? They are the largest ball manufacturer in the world. They have raised their prices a crossed the board and people still walk in asking for the next newest ball.
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kidlost2000

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Re: Why is there no storm hype for the lock?
« Reply #49 on: September 26, 2015, 01:19:52 PM »
Quote from: tkkshop on September 26, 2015, 12:36:38 PM
Quote from: billdozer on September 26, 2015, 12:33:29 PM
Ok so we have a 30 sec cruddy video with norm Duke. 

Why cant Storm produce quality ball release video? Like brunswicks, or hammer?
because they don't have to? They are the largest ball manufacturer in the world. They have raised their prices a crossed the board and people still walk in asking for the next newest ball.

keep telling yourself they dont have to.......then watch this almost 7 minute video and reevaluate that thought.

https://www.youtube.com/watch?v=s9QSgVyO-N4

the lock will have videos but I think because some of the reviews were mixed on the crux and crux pearl they are taking a different approach with this release.

The best selling ball for them will be the 30th anniversary ball. HP balls can be too hit and miss for people but some are starting to learn how much more usable the lower price point equipment is and how much better they can score with it consistently. they are also learning this because of the continued increase in cost of HP bowling balls.






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…… you can't  add a physics term to a bowling term and expect it to mean something.

billdozer

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Re: Why is there no storm hype for the lock?
« Reply #50 on: September 26, 2015, 01:28:04 PM »
But that makes them look inferior.  I'm just saying.  They should have a multitude of information available for consumers.  If they are the market leader they should act like it.
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tkkshop

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Re: Why is there no storm hype for the lock?
« Reply #51 on: September 26, 2015, 01:38:16 PM »
You guys crack me up. Many complain about staff reviews and videos being too one sided as they only show strikes. Now, the same people complain about a company not having this website littered with "this is the best ball ever" videos. smh.
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kidlost2000

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Re: Why is there no storm hype for the lock?
« Reply #52 on: September 26, 2015, 03:03:14 PM »
Quote from: tkkshop on September 26, 2015, 01:38:16 PM
You guys crack me up. Many complain about staff reviews and videos being too one sided as they only show strikes. Now, the same people complain about a company not having this website littered with "this is the best ball ever" videos. smh.

I think you may have never been around bowlers before. Reality does not apply
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…… you can't  add a physics term to a bowling term and expect it to mean something.

kidlost2000

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Re: Why is there no storm hype for the lock?
« Reply #53 on: September 26, 2015, 03:07:30 PM »
At least we haven't heard rumors of PSA to pin distances being greater then 6.75" that is a good thing. Already ahead of the Crux line
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…… you can't  add a physics term to a bowling term and expect it to mean something.

billdozer

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Re: Why is there no storm hype for the lock?
« Reply #54 on: September 26, 2015, 04:21:53 PM »
Quote from: tkkshop on September 26, 2015, 01:38:16 PM
You guys crack me up. Many complain about staff reviews and videos being too one sided as they only show strikes. Now, the same people complain about a company not having this website littered with "this is the best ball ever" videos. smh.

Just saying...it would be nice to see a comparison video. Instead we get Duke sitting in front of the pins rolling a fake strike lol. 
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kidlost2000

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Re: Why is there no storm hype for the lock?
« Reply #55 on: September 26, 2015, 04:31:39 PM »
The ball is a Lock.…
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…… you can't  add a physics term to a bowling term and expect it to mean something.

tkkshop

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Re: Why is there no storm hype for the lock?
« Reply #56 on: September 27, 2015, 09:14:51 PM »
Scott Widmer, Josh Tajari, and Wesley Low (spelling for all names may be off slightly) all have videos out. That's 3 different styles all throwing he Lock. Hopefully this will pacify some of you until the rest of the staffers spam youtube with strike fest videos.
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billdozer

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Re: Why is there no storm hype for the lock?
« Reply #57 on: September 27, 2015, 10:15:19 PM »
Quote from: tkkshop on September 27, 2015, 09:14:51 PM
Scott Widmer, Josh Tajari, and Wesley Low (spelling for all names may be off slightly) all have videos out. That's 3 different styles all throwing he Lock. Hopefully this will pacify some of you until the rest of the staffers spam youtube with strike fest videos.

Yup the videos popped up very quickly after our ballreviews uproar...(jk) it looks pretty good i must say.

Still stupid if u ask me to start hyping a ball 9 days before launch.  I am completing a business degree with Purdue which is contains heavy duty marketing...they get a F on marketing in my book. 

I was wanting a calm video featuring Victor talking about the mountains again :( jk hahaha

I want a lock and a black IQ Tour pearl now AhHhhhhhh
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mrwizerd

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Re: Why is there no storm hype for the lock?
« Reply #58 on: September 27, 2015, 11:45:13 PM »
After the Bowlexpo/30th anniversary ball problem and now the non-advertising for The Lock, it makes you wonder what is going on in the marketing department.  Did Storm hire someone new to run that department?
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billdozer

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Re: Why is there no storm hype for the lock?
« Reply #59 on: September 28, 2015, 12:52:07 AM »
Quote from: mrwizerd on September 27, 2015, 11:45:13 PM
After the Bowlexpo/30th anniversary ball problem and now the non-advertising for The Lock, it makes you wonder what is going on in the marketing department.  Did Storm hire someone new to run that department?

No clue but they need some help sheesh!
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tkkshop

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Re: Why is there no storm hype for the lock?
« Reply #60 on: September 28, 2015, 05:00:33 AM »
There are 8 videos on YouTube of the lock that are over 3 days old. The ball releases next week. What other asymmetric ball releases next week? The ball will fly off the shelf because it hooks. Not because staffers throw YouTube strikes.
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