Is the logo cheesy? Yeah, kinda. But we have seen worse. Will the circle with Ride inside affect the reaction? Nope.
When you have the majority of the market share all u can do is lose it. This release will not gain or even maintain ground. Just saying. Poor move by the marketing dept. It ain't my job to design a ball, but I can definitely go buy something else! 
this is worse than Brunswick's 'brute' with the phallic logo on it.
Like I said, I'm glad it's not my job!
No the Brute is far worst. When the logo is upside down there is no doubt it was intentional in deign and obviously over looked by others.
Look at some of the best looking balls that have released over the years in any price point and how keeping it simple worked so well. Best example is the Ebonite Total NV, that ball looked like a million bucks. Thing I hated about Morich and now some of Radicals stuff is the damn pot smoking hipping names and looks. smh seriously.
The Vibe, Strike King, Cyclone and others show how awesome an entry point ball can be and useful.
Here is your classic Track core being used on several balls
http://www.bowlingballvault.com/companies/25-track/792-desert-heat
