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In the 900 Global forum I asked Phil Cardinale how they arrive at ball names. It goes against what Track is doing with the numerical names:


"We look for themes if we are planning a full line extension. Hopefully we can catch a hot name that is catchy and sticks. Like years ago we had the Synergy, the Heat and the Code Red. They didn't need to have extensions.
The Break has legs and is still going strong and many extensions since the core shape has given us a wide range of options and our covers realy match up great with the design.
Colors are tricky since as you know from grade school ( those that graduated grade school) when mixing primary colors you do get secondary and many times the secondary color does not go well with the 2 primary colors.
One advantage we have is our process can really seperate colors during the pours so we can keep the pirmary colors seperate and have great looking product. The Break Pearl was a real beauty thanks to your secret process.
Since our game has value in the scoring like 300, 800, 900, and good scores like 700's it hard to use the numbering system like a car a manufacture can ( Mercedes or BMW) because numbers in the 300's, 400's 500's denote low scores and less appeal to a player. If we could that would be easy. Our next ball is the 200 series, followed by the 300 series. Unfortunately no one would buy them until they reached the award score status of the 700's, 800's 900's. And they can use single colors for the cars. Maybe we can become a can manufacturer and if things go bad get bailed out. What a concept."


Funny Phil brings up the Track stuff he was involved with. Good luck with the numerical names. They, according to Phil, will have to mean something.



Edited on 5/27/2009 11:32 PM

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I understand what Phil is saying. But I like the idea of easily knowing what line the ball has a home in ie. 500 series, 700 series etc. vs. trying to remember the premier, fire, etc line ups like Storm's (just as an example). It will be interesting to see which view is correct. And probably only sales will be able to let us know that.
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