Thanks for all the concern regarding Track's future. It is reassuring to know that the brand is strong and has such a loyal following (as we showed in the Bowling This Month Awards).
We can assure you that this move will not homogenize the brands made here in San Antonio. There is room for multiple brands to flourish, each brand has its own brand image and personality. I feel that the current lineup of Track products is as complete as it ever has been, offering our Tracksters asymmetric and symmetric options for most every lane condition (OK, I know you are still waiting for the spare ball and dry lane balls. They are coming).
What the restructure does for the whole company is to allow each of us to do more of what we excel at. We have had to wear many hats. Del will continue to be Del, and have more time to do it. I can be me, and have more time to do it. We will have separate testers for the product lines and will keep the technologies separate. Our staffs will also continue to be separate, so all you staffers out there, TRACK ONLY!
Having a combined sales force will enable us to increase the frequency of pro shop visits, building a stronger bond for all the brands. And with the sales staff now under the leadership of Bill Supper, Del and I will have more time freed up to be creative and innovative. Paul Fig will continue to provide leadership on the AMF300 product development side.
Again, thanks for your support. We will continue to grow all the brands and treat our customers as they have been treated in the past - like family.
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Brian Pursel
VP Marketing
Columbia Industries