Per discussions with Ron Hickland (Ball Tech and Designer) and Bob Reid (VP of Marketing), Ebonite is in the business of manufacturing bowling equipment to the highest quality possibility. They explained to me in detail their extensive testing process and what criteria they feel a product needs to perform at prior to release. Unfortunately, the Phoenix did not meet these requirements.
It wasn’t simply about business and money. They could have produced or released the Phoenix and taken the profits from this. But again, the ball did not meet their standards to what they considered to be in their “high†performance category. Instead, they are taking a loss on this project which made me appreciate what they are really trying to do there. I’ve never seen a company turn away money so this was a surprise to me but has reassured me that Ebonite is sticking to their guns regardless of gains or loss.
Ron has already begun the process of designing a few cores for the new Track line and I have offered my input to him in regards to reactions as well that our loyal Track fans are accustomed to. Just hang in there guys, there are many new and exciting things that Ebonite has planned for us. I will most likely be making a trip to Kentucky to see much of this firsthand and I’ll keep you informed with the progress. Thanks for being patient.....
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Rick Leong - Ten Pins Pro Shop
Vise Inserts Staff
Dexter Advisory Staff
Tag Team Coaching - Co-Founder
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*El Presidente of the Track Legion
Edited on 3/9/2007 2:35 PM