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Author Topic: Tracks new naming system  (Read 3175 times)

mainzer

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Tracks new naming system
« on: June 04, 2009, 06:54:08 AM »
I like the new system. I don't give a crap what ball is called its colors or any of that crap.

I see some people think the new system is stupid I ask why? What does it matter?  The name doesn't knock bowling pins down only the ball itself does that.
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DanH78

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Re: Tracks new naming system
« Reply #16 on: June 07, 2009, 01:18:39 AM »
quote:


If it makes that big of an impression on you, you will write it down or remember it. If your memory cant last a few minute walk down the concourse to the pro shop maybe you should write down where you are standing and playing on the lanes too?
Or maybe if you remember TRACK and COLOR your proshop could also help you?
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My father can't even remember the names of the bowling balls he owns.  A typical conversation is "Well, I started with the purple one, and that wasn't working, so I changed to the red one".  So yes, catchy names are important.
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kidlost2000

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Re: Tracks new naming system
« Reply #17 on: June 07, 2009, 02:33:53 AM »
Im not saying that is what they will go to as names but just give that as an example of how over a period of time it would be difficult to pick out what each ball was. Other then to say it was a 7 series or whatever.

I could care less if the 7 series never has an mb below a certain number because that will only limit what they can call it. With out adding more letters for what the cover is. Like SS for skid snap and ect. This will be even more an issue overseas where they release twice as many balls as in the United States.



In the end I don't think it will matter because I don't see it going past say one year of doing it.

If it does, great. If not, I'm sure they will think of some more names between now and then. Like Phoenix. They released 4 or 5 overseas but none here. So thats a freebie for the name list.
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leftyinsnellville

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Re: Tracks new naming system
« Reply #18 on: June 07, 2009, 07:19:01 AM »
Ebonite and the other Ebonite-owned companies are already making a slew of balls with catchy (and not-so catchy) names.

It seems to me that Track hasn't been doing all that well since Ebonite picked them up, and it's definitely time for them to re-invent the Track brand.  It doesn't make sense for Ebonite to start producing Track balls that will just compete with the other Ebonite-owned lines.  I'm sure Ebonite's objective is to steal away a few customers from Storm/Roto-Grip, 900 Global, Brunswick, Morich, Lane Masters, and Visionary.  

With Track's new number/letter naming system, it seems that Ebonite is trying to either develop or tap into a small "niche" market.  It appears that the plan is to develop a system for elite bowlers to be able to easily discern what they're purchasing by looking at the ball rather than going to the spec sheet.

All things considered, it's a brilliant strategy.  Sure Track will lure some elite bowlers who currently purchase balls produced by Ebonite, Columbia, and Hammer, but they're also likely to lure customers away from their competitors.

Remember, a significant number of elite bowlers don't just buy one or two balls a year.  Trying to tap into the market of bowlers who buy several balls a year by using a somewhat "gimmicky" naming system is pretty smart marketing in my eyes.

Edited on 6/7/2009 7:27 AM
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Mark T. Trgovac

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Re: Tracks new naming system
« Reply #19 on: June 07, 2009, 09:05:20 PM »
quote:
Track isn't first in using numbers recently. Global 900 uses number that make sence. The higher the number the higher the hook potential.
s35 ss40 s50 s75 s77 etc... They also give the ball a name followed by the coverstock number.

Very easy to understand!
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Tracks is also very easy to under stand. The first number tells you the performance level of the ball. The second tells you the MB strength, and the letter tells you what kind of motion mostion the cover will give you on the lane. The number system from 900 is great but what it is done for is not really ment to be a part of the nameing system of the ball. The number system they are using is a way to tell you the strength of the cover. Companys have been doing that for a long time. It used to be just something that they called there overall hook rating. 900/AMF have just made it easier to understand within their brands. Alot of the higher performance balls from them do not have the cover strength rating system on them. I love their idea for that, but it is not there naming system. only a few of the high performance balls had it printed on them like the break pearl, and the break S75. The rest were lower end, like the creatures and links.
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Mark T. "Scoot" Trgovac
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