Right now, I see them as trying to cover every bowler's release for every condition from medium to heavy oil with HUGE hooks. They seem to have nothing that will cover less than medium oil unless you take the time to do special drillings with special surface modifications. They also have nothing that provides any sense of control, again, unless you are a fluffer or you do special drillings and special surface mods. To my mind, this is very much in the Ebonite rationale of designing bowling balls.
I see them as providing mostly very derivative balls with few original concepts, except the Morpheus core which *appears* to make every ball flip unmercifully unless it has an extremely grippy/lane grabbing coverstock.
Those who faces tons of oil, have ferocious speed or who do not put many revs on the ball may like their equipment, but I find their balls very limiting. The only one that has the least interest for me is the Thrash and I already have several balls covering its territory.
They've discontinued the 3 best balls that they had developed in a long time: the VooDoo, the Hex and the Mojo.
I also see them trying to enter the Brunswick, Columbia, Ebonite and Storm "ball of the month club", while, at this point in time, the current leading contenders, Storm & Columbia, seem to be trying to organize a rational set of balls.
I do not see any rhyme or reason to the path down which Del Warren is trying to take this company. I get his newsletters describing the rationale behind the development of each new ball, but when every ball *appears* different by only 1 foot in length and 1 board in hook, I cannot say I understand what he is doing.
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"Those who do not remember history are doomed to repeat it."