If you have to worry about "hearing it" from your wife/gf without even going to the booth and talking to the, um, spokeswomen...I feel sorry for you. If you're dumb enough to go into the booth with your SO right there, then you deserve it. As long as the girls are dressed appropriately, since children are often present at USBC, I don't see the problem with a gentlemen's club having a booth.
I think the message the USBC is sending to the world is that they need revenue just like everyone else in this economy, so if a legitimate local business wants to spend the money on a booth, they're gonna sell that business a booth.
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It IS next year!