Hey Oz,
Good to hear from you. Your statement is really funny, only because it is so true. Being in our position, it is extremely hard to try and figure out what people really want. Your comment is a perfect example; people say they don't want companies to just swap cores and covers, or re-release the same ball in a different color, but it's amazing how many people want us to come back out with the Amulet, Charcoal Ex, Slate, DC Tour etc.
In todays market, there is a very fine line between a manufacturer who is part of the "ball of the month club" and one who comes out with enough balls to satisfy the bowlers. I am still amazed at how many people ask about the next ball we are going to come out with immediately following a new release, and how many people get upset when a ball is pushed back a few weeks.
Currently, we just try to release a new ball based on filling a hole, or replacing a stagnant line. The Gargoyle line was available for nearly 7 years, and the sales just began to drop off, so we created a new mid-priced line in the Ogres. Bowlers wanted a ball that will hook in anything, so we created the AMB Particle. You wanted a reactive dry lane ball that was controllable, and didn't hook much, so we came out with the G/B Centaur. People asked for a 2 piece urethane with a real weightblock, so we came out with the Slate.
Here is another set of survey questions for everyone here.
1)How many balls can a company release before you would consider it a "ball of the month club member"?
2)How long do you feel a ball should remain in a current line (ex. if we release a new ball, how long should it be in the line before it is discontinued)?
3)How many of you have purchased a heavy oil ball, simply because it hooks so much, and then changed the surface before you even threw it?
Jason Wonders
Visionary Bowling Products