Our preferred method of sales has always been through distributors and brick and mortar shops. Nothing has changed in that manner. This has been the traditional method of sales within the industry for a LONG time, and will continue to be for the foreseeable future. All I was indicating, was that since a couple of distributors have cut back on the product lines that they are carrying, we unfortunately got cut out.... and since a number of the online pro shops have a close tie with those distributors, they have cut back as well. But I don't think you have to look very far or hard to find our equipment online. Bowlersdream.com, bowlerscellar.com, bowlingball.com, and a number of others still carry our equipment. Some of them do not have the entire line listed, and those things will be ironed out over time as we adjust to losing a couple of our distributors. If you do not see a ball of ours listed that you want, contact them and I'm sure they can and will get it for you. Some of them only list what they have in stock at the present time, while others list most everything and only order the balls when they have orders.
Keep in mind, that most stores have "clearance sales" even when they aren't really on clearance. Brick and Mortar stores are no different from online shops in that regard, and the word "clearance" is more often than not, just a technique used to get people to look at that item.....it does not necessarily mean that they are clearing them out to get rid of them all together.
I never said that we wanted to be like Dell, or even that we were going to take that route (although I would love to have their sales)....all I mentioned was that direct marketing is one sales route that some companies use to sell product, and that technique is something I think every company has looked into. There are a lot of positives and negatives with direct marketing.
As far as the Ogre cost is concerned, being a free market we have no control over what pro shops charge for the equipment. We can make suggestions, but ultimately it is up to them. As you can see by the prices on some websites like bowlersdream.com, the Ogres are listed for under $100, so you can make your own call on what is acceptable for a markup and drilling.
We will continue to try and do everything we can to support the pro shops and bowlers, while also trying to do what is best for the company. I don't plan on going anywhere, and while there will be some adjustments to our sales chain, we hope to continue to expand within the bowling public.
Jason Wonders
Visionary Bowling Products
Edited by VBPadvertising on 1/19/2011 at 6:04 PM