Without going into too much detail, if you know what VBP prices the balls at for their prices to members, then you know that the ball is priced above the midline mark. The Ogre series was designed as mid entry in terms of price. That would probably sell for $140 or so in pro shops in my area.
And every area is very different. $199 on the shelf includes drilling, no?? I would hope so as two different shops in my area, only maybe 5-6 miles apart, would charge $199 and probably $229 for that same ball.